• Riding the Waves of Culture: Understanding Cultural Diversity in Business

  Fons Trompenaars, Charles Hampden-Turner

Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and m

Buy book at

If you prefer, you can also purchase the book new from Orell Füssli. We’d love it if you shared the book with the community after reading it. This is an affiliate link.